Earlier today, Dropbox announced on their blog (here) they would retire Carousel and Mailbox, two products part of the Dropbox family. Dropbox acquired Mailbox for $100 million and made several acquisitions to improve the Carousel product.

From a user perspective, I understand the anger that comes from people who used either of the products. Mailbox, an IOS only email client, had a huge user base before the acquisition. Carousel was a great way to manage photos already stored on Dropbox and uploaded pictures from my phone gallery. The essence of Mailbox and Carousel will live on in new products Dropbox develops.

The product/ strategy guy in me knows Dropbox is shifting away from mass consumer products to more enterprise collaboration tools. Products like the newly minted Paper are the future of Dropbox’s enterprise strategy. It will allow them to compete with the likes of Google, Microsoft, Box and other enterprise companies.

Products phased out in large companies never really die. They often live on as core features within new projects. Product teams diffuse onto other projects and bring their experiences. Distressed users go on product hunt to find replacement products that solve their particular pain point. All products do make it to heaven. Its just a matter of how they get there.

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